The Scaled Agile Marketing Series

Facebook
Twitter
LinkedIn
Pinterest
WhatsApp

Introduction to the Scaled Agile Marketing Series

More and more Marketing organizations realize they need to be faster, more flexible/responsive, and more collaborative to have a real impact on the business they’re supporting. More and more marketing leaders believe Agile Marketing is how to modernize their organization. Scaled Agile Marketing talks about applying Agile Marketing principles beyond one team and beyond the green fields of the unicorn internet company – in larger marketing organizations that face barriers like marketing to businesses rather than consumers and working not just in the online/digital realm but also the physical world. 


Inspired by Agile Development, Agile Marketing describes a mindset of continuous learning and validation, customer-focused collaboration across functional silos, adaptive and iterative campaigns, and more responsive/continuous planning. Similar to development organizations, Agile Marketing teams use techniques such as Scrum to work in an iterative cadence and Kanban to visualize and improve the flow of work.

Most of the agile values, principles, and practices map pretty well to the world of Marketers. Modifications to the language and choice of practices are needed.  Agile Marketing has been growing in popularity in recent years. Larger and larger organizations are now trying to apply Agile Marketing and are looking for a scalable approach.

For medium/large marketing organizations looking to improve their agility this series explores:

If you’re interested to learn more about Agile Marketing – check out our Agile Marketing-focused page.

Subscribe for Email Updates:

Categories:

Tags:

Professional Scrum Product Owner
Agile and DevOps Journey
Scrum Values
Lean Agile Organization
Agile Assembly Architecture
Managing Projects
A Kanban System for Software Engineering
Lean Budgeting
ALM Tools
AI Artificial Intelligence
RTE
LPM
agileisrael
Lean Startup
ARTs
Product Ownership
speed @ scale
RTE Role
Sprint Retrospectives
Software Development Estimation
Change Management
Lean-Agile Software Development
Lean and Agile Principles and Practices
SAFe Release Planning
Scrum Master
Continuous Delivery
Agile Marketing
Presentation
Effective Agile Retrospectives
Release Train Engineer
Agile India
Software Development
Tips
TDD
Rapid RTC
Agile Testing Practices
ScrumMaster Tales
The Kanban Method
Agile Community
Hybrid Work
Agile Contracts Best Practices
Video
Achieve Business Agility
Lean-Agile Budgeting
Agile Israel
Introduction to ATDD
Systems Thinking
Agile Risk Management
System Team
Code
Agile Outsourcing
Perfection Game
PI Objectives
Agile for Embedded Systems
Principles of Lean-Agile Leadership
Scrum With Kanban
Scrum Guide
IT Operations
Elastic Leadership
PI Planning
Atlassian
Kaizen Workshop
Covid19
lean agile change management
transformation
Agile Program
Development Value Streams
Advanced Roadmaps
Agile Project Management
Jira admin
Applying Agile Methodology
Jira Cloud
speed at scale
LeSS
Agile Product Development
Sprint Planning
Rovo
Limiting Work in Progress
Iterative Incremental Development
Continuous Deployment
Keith Sawyer
Acceptance Test-Driven Development
AI
Scrum Master Role
Nexus
Agile Release Planning
Kanban
Legacy Code
Jira
Games and Exercises
Agile Product Ownership
Spotify
SAFe
Artificial Intelligence
Lean Software Development
RSA
User stories
QA
Kanban Game
POPM
Atlaassian
Agile Israel Events
Lean and Agile Techniques
Sprint Iteration
Certified SAFe
ROI
predictability
Implementing SAFe
Test Driven Development
SPC
Jira Plans
Kanban Basics
The Agile Coach
Agile Exercises
Continuous Planning
Scaled Agile Framework
Portfolio for Jira
Agile Mindset
ART Success
Scrum and XP
Daily Scrum
Agile Basics
Retrospectives
Kanban Kickstart Example
Webinar
Implementation of Lean and Agile
Professional Scrum with Kanban
Introduction to Test Driven Development
Risk-aware Product Development
Agile Delivery
Product Management
Nexus vs SAFe
SAFe DevOps
Business Agility
AgileSparks
Agile Release Management
Agile Games and Exercises
Entrepreneurial Operating System®
Engineering Practices
Slides
Reading List
Lean Agile Leadership
Team Flow
Planning
Nexus and SAFe
Accelerate Value Delivery At Scale
Agile
Agile Development
Enterprise DevOps
GanttBan
Story Slicing
Built-In Quality
Agility
Risk Management on Agile Projects
ATDD
Agile Project
Lean Agile Management
LAB
Scrum Primer
Quality Assurance
Scrum
Lean Agile Basics
Agile Techniques
System Archetypes
Confluence
Continuous Integration
Program Increment
chatgpt
WIP
Agile in the Enterprise
Self-organization
Large Scale Scrum
Managing Risk on Agile Projects
Kanban 101
Risk Management in Kanban
Operational Value Stream
Tools
Continuous Improvement
ATDD vs. BDD
Process Improvement
What Is Kanban
An Appreciative Retrospective
Lean Risk Management
System Integration Environments
Certification
Professional Scrum Master
Kaizen
Coaching Agile Teams
Pomodoro Technique
Value Streams
SA
EOS®
Amdocs
Manage Budget Creation
Lean Agile
Nexus Integration Team
Releases Using Lean
Legacy Enterprise
Nexus and Kanban
NIT
Scrum.org
DevOps
BDD
Agile Games
AgileSparks
Logo
Enable registration in settings - general

Contact Us

Request for additional information and prices

AgileSparks Newsletter

Subscribe to our newsletter, and stay updated on the latest Agile news and events

This website uses Cookies to provide a better experience
Shopping cart