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Agile Marketing

SAFe for Agile Marketing Guidance Article

Scaling Agile Marketing With SAFe – Overview

More and more Marketing organizations are realizing today that they need to be faster, more flexible/responsive, and more collaborative, in order to have a real impact on the business they’re supporting. More and more CMOs are looking at Agile Marketing as the way to modernize their organization.

Inspired by Agile Development, Agile Marketing describes a mindset of continuous learning and validation, customer-focused collaboration across functional silos, adaptive and iterative campaigns, and more responsive/continuous planning. Similar to development organizations, Agile Marketing teams use techniques such as Scrum to work in an iterative cadence, and such as Kanban to visualize and improve the flow of work.

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Agile Marketing

The Scaled Agile Marketing Series

Introduction to the Scaled Agile Marketing Series

More and more Marketing organizations realize they need to be faster, more flexible/responsive, and more collaborative to have a real impact on the business they’re supporting. More and more marketing leaders believe Agile Marketing is how to modernize their organization. Scaled Agile Marketing talks about applying Agile Marketing principles beyond one team and beyond the green fields of the unicorn internet company – in larger marketing organizations that face barriers like marketing to businesses rather than consumers and working not just in the online/digital realm but also the physical world. 

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Agile Marketing

To Infinity and Beyond – Achieving Organizational Agility

Agile Development – Just A Starting Point Towards Organizational Agility

For many people Agile is “Agile Development”. They use agile to improve the effectiveness and agility of software organizations. For these people scaling agile typically means developing even larger programs/products with an agile development approach.

Scaling Sideways Towards Business Agility

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Agile Marketing

Choosing your Agile Marketing Tool

Tools for Agile Marketing seem to be a hot topic in the various Agile Marketing communities. The Marketing Agility Podcast is talking to some tool vendors and people started to discuss it on the  Agile Marketing Facebook Group as well.

For co-located marketing teams the best approach would probably be to start without an electronic tool and just use a physical board/wall with sticky notes at least until they get the hang of it and learn what they really need. Many marketing teams are distributed and therefore don’t have this luxury. While moving to a co-located setup is definitely a recommended option it isn’t always realistic… So those teams do need to have some electronic tool to support their move to agile marketing.

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