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We’ve all heard it before – “Talented technology team builds amazing product!” That… doesn’t create the impact that they wanted, not enough customers end up buying or the users aren’t happy with it or …

This is an especially common problem with companies that have a “brilliant” idea or technology that someone goes developing in their garage (if startup) / innovation product development group (if enterprise). This could be a new product or just a new feature of an existing product. Typically, the Product Owner or Product Manager in the organization specifies what to build. If they’re somewhat Agile, they even work closely with the organization to build it incrementally and hopefully deliver it continuously. But still, even then, too often the product or features don’t provide the expected impact/benefits. Overcoming this challenge is a common theme that is discussed by attendees at our SAFe POPM Course.