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Agile Marketing

Agile Marketing at Scale

How can large, traditional marketing organizations – those that rely on functional departments, and annual marketing plans/budgets hope to keep up? We believe the answers lie in an Agile approach. This is an introduction to the Agile Marketing approach interweaved with the story of introducing it at CA Technologies Corporate Marketing.

Presented by Yuval Yeret – Agile Marketing practice lead at AgileSparks – at the Midwest Digital Marketing Conference in March 2018.

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DevOps

Scrum, Kanban, and DevOps Sitting in a Tree

Leverage Kanban and DevOps to improve Scrum

Should you use Scrum, Kanban, or DevOps? You don’t have to choose: Scrum teams improve when they look at flows inside and outside their sprints from a Lean/Kanban perspective. In this session, we will talk about Kanban-related myths prevalent in the Scrum world and identify common ground between them. We will look at ways to bring Kanban flow into your Scrum: the Kanban-based Sprint/product backlog, flow-based daily Scrum, visualizing aging work, and flow-based Sprint planning. We will describe ways to wrap Scrum with a Kanban flow system, and at the higher-level picture of a DevOps culture and process. You’ll leave with a better understanding of how Scrum, Kanban, and DevOps relate to each other and with ideas for experiments to try when back at work.

Recorded at Agile New England

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Agile Marketing

Video of Agile Marketing at Scale talk at Midwest Digital Marketing Conference

As part of our belief that Agile should span more than just the product development/IT department and can actually benefit other areas of the organization, we spend our time practicing and evangelizing Agile in other areas in the organization. Marketing is one of these areas. I recently gave a talk at the Midwest Digital Marketing conference introducing Agile Marketing and telling the story of how we helped introduce it at CA Technologies.

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Agile

The Essence of Agile

A high level “flight” over the Agile world, explaining different approaches and terms, motivation, pros and cons, and more. Delivered by the Master – Henrik Kniberg @ AgileIL11

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Agile Israel

Techniques and experiences for managing end to end Releases/Projects/Programs using Kanban and Flow

Kanban is a powerful and flexible system. One of the popular emerging ways of using it is to create and manage product development flow. Whether for a single project, a program, or a portfolio, we will explore the need for product development flow, see how kanban fulfills this need in a couple of examples from real clients, and discuss the next frontiers for program management flow.

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