Agile Marketing
Are we there yet? Assessing Agile Marketing Maturity
In a recent Agile Marketing Meetup in Boston we tried to figure out how mature are the Agile Marketing teams/organizations out there. Last week I helped facilitate a third quarterly Agile planning event (also known as SAFe PI Planning or Big Room Planning) for a group of agile marketers I’ve been working with for the past year. This was a good opportunity to ask this question.
