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Agile Marketing

SAFe for Agile Marketing Guidance Article

Scaling Agile Marketing With SAFe – Overview

More and more Marketing organizations are realizing today that they need to be faster, more flexible/responsive, and more collaborative, in order to have a real impact on the business they’re supporting. More and more CMOs are looking at Agile Marketing as the way to modernize their organization.

Inspired by Agile Development, Agile Marketing describes a mindset of continuous learning and validation, customer-focused collaboration across functional silos, adaptive and iterative campaigns, and more responsive/continuous planning. Similar to development organizations, Agile Marketing teams use techniques such as Scrum to work in an iterative cadence, and such as Kanban to visualize and improve the flow of work.

Kanban

Kanban Service Level Expectations and how to use them in Scrum

One of the new concepts we introduce in the Kanban Guide for Scrum Teams is the Service Level Expectation, defined as:

An SLE forecasts how long it should take a given item to flow from start to finish within your workflow. The SLE itself has two parts: a period of elapsed days and a probability associated with that period (e.g., “85% of work items will be finished in 8 days or less” which can also be stated as “8 days with 85% confidence/probability”).

Flow

Limiting Work in Progress (WIP) – some anecdotes worth thinking about when using Kanban with Scrum

Co-Creating and teaching the new Scrum.org Professional Scrum with Kanban class has given me an opportunity to get back to geeking out on WIP limits, flow metrics and all things Kanban. And it’s been fun!

Agile KPIs

4 Key Flow Metrics and how to use them in Scrum’s events

In the Kanban Guide for Scrum Teams and the Professional Scrum with Kanban workshop, we introduce 4 key flow metrics that we believe Scrum teams

Agile Marketing

Video of Agile Marketing at Scale talk at Midwest Digital Marketing Conference

As part of our belief that Agile should span more than just the product development/IT department and can actually benefit other areas of the organization, we spend our time practicing and evangelizing Agile in other areas in the organization. Marketing is one of these areas. I recently gave a talk at the Midwest Digital Marketing conference introducing Agile Marketing and telling the story of how we helped introduce it at CA Technologies.

Agile

Agile DevOps Israel 2018

Keynote Speakers Moving Fast At Scale Randy Shoup https://youtu.be/H7cgbdkNt7s IT Leadership in the Age of DevOps Mark Schwartz, Enterprise Strategist @ Amazon Web Services More

Engineering Practices

Amusement Park Methods

Sometimes you stumble upon amusement park methods.

Remember the feeling when first going through the gates of a big amusement park? When you get a first glimpse of how vast it is? you see some rides close by and in the distance, you see the tall roller coasters. That’s the feeling I’m talking about.

You start scrolling through the method. Just to understand what’s before you, you want to see how long it gets. You scroll and scroll and it goes on and on, and you start to go faster but it never ends. As Louis and Clark tried to find a path through the Rockies to get to the Pacific, you are making your way through this monstrous method, this fantastic creation.

Agile Marketing

How to Keep Content Marketing Agile

When I talk to marketing teams, Content is one of the areas with the most desire for achieving agility without losing your sanity. Here is

Kanban

Understanding the Kanban for Scrum Teams Guide

It’s been so exciting to hear so much positive feedback and interest in the new Scrum.org Kanban for Scrum Teams guide and the accompanying Professional Scrum with Kanban class. Creating the class and guide together with Daniel (Vacanti) & Steve (Porter) and then working on getting it to market in a professional way (how else? ) with the Scrum.org staff has been a great experience and a major focus area for me in the last couple of months.

As you might imagine, together with the interest come some questions about some choices we made in the design of the guide and the class. Several are emerging as the frequently asked ones. I wanted to tackle a couple of those in this post.

Where are some of the core Kanban practices?

Feature teams

Team Storming and Compost

A team I am working with is in the storming stage of its development.

Finally.

It’s been some time that they have been forming, carefully learning each other, sometimes from afar. Each person was doing their own stuff, limiting their interaction to consultations. Every person to their own.

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