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Agile Marketing

Agile Marketing at Scale

How can large, traditional marketing organizations – those that rely on functional departments, and annual marketing plans/budgets hope to keep up? We believe the answers lie in an Agile approach. This is an introduction to the Agile Marketing approach interweaved with the story of introducing it at CA Technologies Corporate Marketing.

Presented by Yuval Yeret – Agile Marketing practice lead at AgileSparks – at the Midwest Digital Marketing Conference in March 2018.

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DevOps

Scrum, Kanban, and DevOps Sitting in a Tree

Leverage Kanban and DevOps to improve Scrum

Should you use Scrum, Kanban, or DevOps? You don’t have to choose: Scrum teams improve when they look at flows inside and outside their sprints from a Lean/Kanban perspective. In this session, we will talk about Kanban-related myths prevalent in the Scrum world and identify common ground between them. We will look at ways to bring Kanban flow into your Scrum: the Kanban-based Sprint/product backlog, flow-based daily Scrum, visualizing aging work, and flow-based Sprint planning. We will describe ways to wrap Scrum with a Kanban flow system, and at the higher-level picture of a DevOps culture and process. You’ll leave with a better understanding of how Scrum, Kanban, and DevOps relate to each other and with ideas for experiments to try when back at work.

Recorded at Agile New England

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