Agile / Lean Marketing Workshop
Overview
2 days
Our Agile Marketing Training Workshop gets marketing professionals ready to implement Agile Marketing.
Our 2-day workshop starts from the basics, diving deeper into the real-world struggles, the underlying principles, sharing experience from real case studies, and not shying away from tough questions.
It is delivered by experienced Agile Marketing Coaches/Trainers who helped Technology companies, Marketing agencies and CPG companies implement Agile marketing at scale.
Prerequisites
Having prior basic familiarity with Agile will help you gain the most out of this course.
Audience
This class is for marketers and marketing leaders interested in addressing some of the challenges in marketing via a new marketing operating system.
When a few attendees come from the same marketing organization/team they can actually work on their own context and accelerate their agile marketing liftoff during the class.
Course Content
Topics
- Understand the need and key drivers for Agile Marketing
- Understand the principles of real Agile Marketing and how it’s different than Agile Development
- Understand how agile marketing teams look like
- Learn to organize marketing work around the customer and experience.
- Learn how to plan and execute in an Agile way using Scrum and Kanban
- Understand the difference between incrementing and iterating and how to integrate learning/experimentation into your marketing process.
- Learn from case studies of other marketing organizations that are shifting to Agile.
- Learn how to start implementing Agile Marketing in your team/organization.
Day 1
- Awareness:
- The Need For Agile Marketing
- What Is Agile Marketing (And What It Isn’t)
- Principles and Practices
- Customer Focus through Agile Teams and Stories
- Implementing An Agile Planning/Execution Approach w/ Scrum,
- Kanban, Scrumban
- Creating a Validated Learning Process/Culture
- Collaboration/Alignment/Effective Agile teams
Day 2
- Succeeding w/ Agile Marketing
- Agile Marketing in Real Life (Case Studies)
- Scaling Agile Marketing
- Change Management
- Beyond Agile Marketing – Towards Business Agility
- Plan Your Agile Marketing Implementation
- Agile Marketing Lean Coffee – Your Topics
