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Agile Mindset

Webinar: The Five Pitfalls of the Sprint Planning Event

Every professional Scrum Master knows that the way Sprint planning events are handled has a significant impact on the effectiveness of the team in achieving the Sprint’s goal.
In this Webinar, Oded Tamir, PST and Lead Coach at AgileSparks, talked about five common pitfalls that hinder your Scrum teams’ performance.

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Agile

COVID-19 and Agile

A fresh perspective on uncertainty, complexity, empiricism, and flow and what to do about it.
The COVID-19 pandemic gives us plenty of opportunities to think about uncertainty, and complexity, and how to deal with those using Empiricism.

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Agile

Under Siege

The coronavirus has sent many people that on regular days are working from the office to work from home. This is a big change for many teams that need to establish new ways of working.

Here are some tips for managers that are relevant for these days (which are relevant for regular times as well):

Video calls are highly recommended: they keep people engaged and focused on the meeting, reducing multi-tasking and keeping meetings short and fluent. There should be a very good reason not to have a video call.

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Agile Marketing

Defining Agile Marketing

In this article we will try to define the approach known as “Agile Marketing” – The application of ideas from the world of “Lean/Agile Software Development” to the world of marketing with the aim of achieving marketing agility.

What ISN’T Agile Marketing

First, a couple of clarifications and myth-busting. Agile Marketing isn’t reactive marketing. Agile Marketing isn’t about how you react in a Marketing/PR crisis (ask United about those) or real-time opportunity (you can ask Oreo about those). I don’t mean that you can not/shouldn’t deal with those when you’re doing Agile Marketing, but it isn’t what Agile Marketing is about.

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Agile Marketing

What Is Agile Marketing

This ISN’T Agile Marketing

First, a couple of clarifications and myth-busting. Agile Marketing isn’t reactive marketing. Agile Marketing isn’t about how you react in a Marketing/PR crisis (ask United about those) or real-time opportunity (you can ask Oreo about those). I don’t mean that you can not/shouldn’t deal with those when you’re doing Agile Marketing, but it isn’t what Agile Marketing is about.

Agile Marketing also isn’t “We just get things done without any real process.” Being super-responsive and saying “yes we can” all the time isn’t Agile Marketing. (Especially if it means unsustainable pace).

Finally, Agile Marketing also isn’t Scrum, Daily Scrums/Standups, Sprints, Scrum Masters, Kanban Boards. It

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