Blog

Agile Marketing

What Is Agile Marketing

This ISN’T Agile Marketing

First, a couple of clarifications and myth-busting. Agile Marketing isn’t reactive marketing. Agile Marketing isn’t about how you react in a Marketing/PR crisis (ask United about those) or real-time opportunity (you can ask Oreo about those). I don’t mean that you can not/shouldn’t deal with those when you’re doing Agile Marketing, but it isn’t what Agile Marketing is about.

Agile Marketing also isn’t “We just get things done without any real process.” Being super-responsive and saying “yes we can” all the time isn’t Agile Marketing. (Especially if it means unsustainable pace).

Finally, Agile Marketing also isn’t Scrum, Daily Scrums/Standups, Sprints, Scrum Masters, Kanban Boards. It

Read More »
Agile Leadership

Experiencing Self-Selection of feature teams

Lately I had the opportunity and pleasure to facilitate a process of designing cross-functional feature teams in a self-selection process. Self-selection is a facilitated way to let people choose which team to work in. It is surprising how rare this practice is sometimes even considered eccentric while practically it is a simple and fast and produces such great results – well-formed teams with more involved and engaged people.

Why teams self-selection?

It’s a fast engaging process that creates the best conditions for a team to reach high performance.

It’s based on the assumption that with the appropriate context, people will choose to work in a team that they feel will make them be most productive, taking into account the personal relationships with the other team members, the complementary skills they bring and their aspirations for personal and professional development.

Read More »
Subscribe for Email Updates:

Most New:

Categories:

Tags:

ATDD vs. BDD
RSA
Amdocs
Scrum
Advanced Roadmaps
POPM
Lean Agile Basics
Acceptance Test-Driven Development
Agile Contracts Best Practices
TDD
Lean and Agile Principles and Practices
Artificial Intelligence
System Integration Environments
RTE
DevOps
Risk Management on Agile Projects
Kanban
Tips
Agile Marketing
transformation
Process Improvement
Continuous Deployment
Continuous Integration
Large Scale Scrum
PI Objectives
Professional Scrum Master
Kaizen Workshop
Manage Budget Creation
Tools
Operational Value Stream
Agility
Atlassian
Product Management
Risk Management in Kanban
Games and Exercises
Lean-Agile Software Development
Spotify
Business Agility
Agile Israel
Test Driven Development
Agile Product Ownership
Software Development Estimation
predictability
Daily Scrum
Agile Outsourcing
Release Train Engineer
Team Flow
Systems Thinking
Agile and DevOps Journey
Code
Retrospectives
Lean-Agile Budgeting
Product Ownership
Reading List
Entrepreneurial Operating System®
Lean Budgeting
Implementing SAFe
Keith Sawyer
Scrum Master Role
Nexus and Kanban
GanttBan
speed @ scale
AgileSparks
Lean Agile Organization
Lean Agile Leadership
Webinar
Kanban Basics
Rapid RTC
Managing Projects
Scrum With Kanban
ALM Tools
Agile Risk Management
Quality Assurance
Covid19
IT Operations
Program Increment
Jira Cloud
Agile Program
Coaching Agile Teams
System Team
Kanban Game
SAFe DevOps
chatgpt
The Agile Coach
Agile Games and Exercises
Scrum and XP
NIT
Engineering Practices
Limiting Work in Progress
Jira Plans
Nexus
Agile Release Planning
Hybrid Work
Elastic Leadership
User stories
SPC
The Kanban Method
agileisrael
Agile Development
Scaled Agile Framework
Releases Using Lean
Introduction to Test Driven Development
Continuous Delivery
Accelerate Value Delivery At Scale
Effective Agile Retrospectives
Scrum Values
Jira
Agile Games
Lean Startup
PI Planning
Agile Basics
Legacy Enterprise
Agile Community
Agile Project
LeSS
An Appreciative Retrospective
ATDD
ROI
Legacy Code
Agile in the Enterprise
Scrum Primer
lean agile change management
WIP
Certified SAFe
Agile Techniques
Jira admin
Development Value Streams
Lean and Agile Techniques
QA
SA
Agile Israel Events
Portfolio for Jira
Planning
Software Development
Nexus and SAFe
Agile Mindset
Agile Assembly Architecture
Rovo
ART Success
What Is Kanban
ARTs
Kaizen
Self-organization
Lean Risk Management
Story Slicing
Confluence
Video
Principles of Lean-Agile Leadership
Agile Project Management
Agile Release Management
Lean Software Development
Sprint Planning
Managing Risk on Agile Projects
Continuous Improvement
Agile Product Development
Change Management
Agile Exercises
AI
Agile India
Sprint Retrospectives
Scrum Guide
Value Streams
A Kanban System for Software Engineering
Nexus Integration Team
Professional Scrum with Kanban
Kanban Kickstart Example
speed at scale
RTE Role
Agile
Slides
Sprint Iteration
LAB
Lean Agile
LPM
Built-In Quality
Lean Agile Management
Iterative Incremental Development
Agile for Embedded Systems
SAFe Release Planning
Achieve Business Agility
Agile Testing Practices
Frameworks
Kanban 101
Perfection Game
Atlaassian
AI Artificial Intelligence
BDD
Risk-aware Product Development
Pomodoro Technique
Agile Delivery
Presentation
Nexus vs SAFe
Introduction to ATDD
EOS®
ScrumMaster Tales
Professional Scrum Product Owner
Continuous Planning
Implementation of Lean and Agile
Scrum Master
Scrum.org
Certification
Enterprise DevOps
Applying Agile Methodology
SAFe
AgileSparks
Logo
Enable registration in settings - general

Contact Us

Request for additional information and prices

This website uses Cookies to provide a better experience
Shopping cart