Search
Close this search box.
Search
Close this search box.
Search
Close this search box.

Blog

Agile Marketing

What Is Agile Marketing

This ISN’T Agile Marketing

First, a couple of clarifications and myth-busting. Agile Marketing isn’t reactive marketing. Agile Marketing isn’t about how you react in a Marketing/PR crisis (ask United about those) or real-time opportunity (you can ask Oreo about those). I don’t mean that you can not/shouldn’t deal with those when you’re doing Agile Marketing, but it isn’t what Agile Marketing is about.

Agile Marketing also isn’t “We just get things done without any real process.” Being super-responsive and saying “yes we can” all the time isn’t Agile Marketing. (Especially if it means unsustainable pace).

Finally, Agile Marketing also isn’t Scrum, Daily Scrums/Standups, Sprints, Scrum Masters, Kanban Boards. It

Read More »
Agile Leadership

Experiencing Self-Selection of feature teams

Lately I had the opportunity and pleasure to facilitate a process of designing cross-functional feature teams in a self-selection process. Self-selection is a facilitated way to let people choose which team to work in. It is surprising how rare this practice is sometimes even considered eccentric while practically it is a simple and fast and produces such great results – well-formed teams with more involved and engaged people.

Why teams self-selection?

It’s a fast engaging process that creates the best conditions for a team to reach high performance.

It’s based on the assumption that with the appropriate context, people will choose to work in a team that they feel will make them be most productive, taking into account the personal relationships with the other team members, the complementary skills they bring and their aspirations for personal and professional development.

Read More »
Agile Leadership

If they self-organize, what is our role as team leads?

“If they self-organize, what is our role as team leads?”

This is one tough question my managers asked me when I proposed we give eXtreme Programming a try. At the time, this question made me feel very uneasy, and I had a hard time providing some good answers. 15 years later, I think I finally have finally come to terms with the tough issue of management and self-organization.

Read More »
Subscribe for Email Updates:

Most New:

Categories:

Tags:

Agile Project
Nexus vs SAFe
Program Increment
Change Management
Keith Sawyer
WIP
PI Planning
Agile Release Planning
Nexus Integration Team
Lean-Agile Budgeting
Applying Agile Methodology
Certified SAFe
System Integration Environments
ATDD vs. BDD
Presentation
Continuous Delivery
User stories
Certification
Webinar
Tips
ARTs
Agile Israel Events
The Agile Coach
Agile Exercises
Implementation of Lean and Agile
Self-organization
Story Slicing
PI Objectives
LPM
Agile Assembly Architecture
Risk Management on Agile Projects
Agile Delivery
LAB
Agility
Rapid RTC
Pomodoro Technique
ART Success
Software Development
agileisrael
Frameworks
Iterative Incremental Development
An Appreciative Retrospective
Scaled Agile Framework
Games and Exercises
Scrum
Effective Agile Retrospectives
Jira admin
Elastic Leadership
System Team
Implementing SAFe
Slides
Scrum and XP
Release Train Engineer
Lean Agile
Limiting Work in Progress
POPM
Scrum Master Role
Acceptance Test-Driven Development
Lean Agile Leadership
Nexus
Agile Project Management
Atlaassian
Agile
Covid19
RTE
The Kanban Method
Systems Thinking
Risk-aware Product Development
Kaizen
RSA
Accelerate Value Delivery At Scale
Agile in the Enterprise
Agile Techniques
Entrepreneurial Operating System®
SPC
Development Value Streams
Agile Israel
BDD
DevOps
speed at scale
Planning
Agile Games and Exercises
A Kanban System for Software Engineering
Value Streams
Principles of Lean-Agile Leadership
Product Ownership
Scrum Master
Kanban Kickstart Example
AI Artificial Intelligence
Risk Management in Kanban
QA
Kaizen Workshop
Video
Manage Budget Creation
Releases Using Lean
chatgpt
Scrum Guide
Professional Scrum Master
Hybrid Work
Coaching Agile Teams
Agile and DevOps Journey
Reading List
Lean Budgeting
Product Management
Lean Agile Management
Code
Kanban 101
IT Operations
Daily Scrum
Agile Outsourcing
Atlassian
Tools
Built-In Quality
Continuous Planning
Jira Plans
Agile Community
SAFe DevOps
Scrum With Kanban
Sprint Retrospectives
Lean Software Development
Agile Product Ownership
Agile Marketing
RTE Role
lean agile change management
Legacy Enterprise
Amdocs
Scrum Primer
ScrumMaster Tales
Achieve Business Agility
Kanban Basics
Sprint Iteration
AI
Agile Games
Scrum.org
What Is Kanban
Sprint Planning
AgileSparks
Scrum Values
Professional Scrum Product Owner
SA
Perfection Game
Agile Release Management
Jira Cloud
Lean Startup
ALM Tools
speed @ scale
Continuous Integration
Continuous Improvement
Agile Testing Practices
Agile Program
Agile Basics
TDD
Agile Risk Management
predictability
Managing Risk on Agile Projects
Artificial Intelligence
Nexus and Kanban
Kanban
Lean Agile Basics
Operational Value Stream
Lean and Agile Techniques
Introduction to ATDD
NIT
EOS®
Lean-Agile Software Development
Test Driven Development
Quality Assurance
Jira
System Archetypes
Professional Scrum with Kanban
Agile Contracts Best Practices
Agile Development
Agile Product Development
Lean Agile Organization
ROI
Introduction to Test Driven Development
SAFe Release Planning
Agile for Embedded Systems
Agile Mindset
Continuous Deployment
GanttBan
Enterprise DevOps
Lean Risk Management
Advanced Roadmaps
Software Development Estimation
Spotify
Business Agility
SAFe
Team Flow
Legacy Code
Nexus and SAFe
ATDD
LeSS
Agile India
Kanban Game
Engineering Practices
Large Scale Scrum
Managing Projects
Process Improvement
Lean and Agile Principles and Practices
AgileSparks
Logo
Enable registration in settings - general

Contact Us

Request for additional information and prices

This website uses Cookies to provide a better experience
Shopping cart