Blog

Agile Marketing

What Is Agile Marketing

This ISN’T Agile Marketing

First, a couple of clarifications and myth-busting. Agile Marketing isn’t reactive marketing. Agile Marketing isn’t about how you react in a Marketing/PR crisis (ask United about those) or real-time opportunity (you can ask Oreo about those). I don’t mean that you can not/shouldn’t deal with those when you’re doing Agile Marketing, but it isn’t what Agile Marketing is about.

Agile Marketing also isn’t “We just get things done without any real process.” Being super-responsive and saying “yes we can” all the time isn’t Agile Marketing. (Especially if it means unsustainable pace).

Finally, Agile Marketing also isn’t Scrum, Daily Scrums/Standups, Sprints, Scrum Masters, Kanban Boards. It

Read More »
Agile Leadership

Experiencing Self-Selection of feature teams

Lately I had the opportunity and pleasure to facilitate a process of designing cross-functional feature teams in a self-selection process. Self-selection is a facilitated way to let people choose which team to work in. It is surprising how rare this practice is sometimes even considered eccentric while practically it is a simple and fast and produces such great results – well-formed teams with more involved and engaged people.

Why teams self-selection?

It’s a fast engaging process that creates the best conditions for a team to reach high performance.

It’s based on the assumption that with the appropriate context, people will choose to work in a team that they feel will make them be most productive, taking into account the personal relationships with the other team members, the complementary skills they bring and their aspirations for personal and professional development.

Read More »
Agile Leadership

If they self-organize, what is our role as team leads?

“If they self-organize, what is our role as team leads?”

This is one tough question my managers asked me when I proposed we give eXtreme Programming a try. At the time, this question made me feel very uneasy, and I had a hard time providing some good answers. 15 years later, I think I finally have finally come to terms with the tough issue of management and self-organization.

Read More »
Subscribe for Email Updates:

Most New:

Categories:

Tags:

Entrepreneurial Operating System®
ARTs
WIP
Agile Development
Legacy Code
Development Value Streams
Lean Risk Management
Professional Scrum with Kanban
lean agile change management
Scrum and XP
Agile Community
SPC
Presentation
Advanced Roadmaps
EOS®
Sprint Retrospectives
Kanban Basics
ScrumMaster Tales
Agile Outsourcing
Lean Budgeting
Engineering Practices
Product Management
Accelerate Value Delivery At Scale
Nexus vs SAFe
Continuous Integration
QA
Agile for Embedded Systems
Team Flow
GanttBan
Systems Thinking
Lean Agile Basics
Effective Agile Retrospectives
Agile Marketing
Value Streams
Manage Budget Creation
PI Planning
Jira admin
Agile Project
TDD
Keith Sawyer
Frameworks
Webinar
Scrum Guide
ATDD vs. BDD
Release Train Engineer
Agile in the Enterprise
Agile and DevOps Journey
Iterative Incremental Development
Planning
Agile Delivery
Introduction to ATDD
Nexus
Amdocs
Risk Management on Agile Projects
Achieve Business Agility
Introduction to Test Driven Development
Lean Agile Management
Scrum With Kanban
Continuous Delivery
Story Slicing
Tools
The Agile Coach
A Kanban System for Software Engineering
An Appreciative Retrospective
System Integration Environments
Limiting Work in Progress
Coaching Agile Teams
Daily Scrum
Scrum Values
Implementing SAFe
Kanban Kickstart Example
Agile Release Management
BDD
System Archetypes
DevOps
Reading List
Lean and Agile Principles and Practices
SAFe Release Planning
Lean Startup
Operational Value Stream
Nexus and SAFe
Games and Exercises
ATDD
Continuous Planning
RTE Role
Enterprise DevOps
Software Development Estimation
Agile Basics
speed @ scale
Elastic Leadership
LeSS
User stories
chatgpt
Hybrid Work
Program Increment
Video
Self-organization
Principles of Lean-Agile Leadership
Lean-Agile Budgeting
Scrum Primer
Kanban Game
Artificial Intelligence
Agile Games and Exercises
Applying Agile Methodology
Agile Risk Management
Kaizen
Agile Mindset
Agile Product Development
Professional Scrum Product Owner
AgileSparks
Rapid RTC
ART Success
Spotify
Code
Slides
Legacy Enterprise
Kanban
SA
Built-In Quality
Confluence
System Team
Scaled Agile Framework
Agility
Portfolio for Jira
Agile Israel Events
Jira Cloud
Atlaassian
Business Agility
Acceptance Test-Driven Development
Agile Project Management
The Kanban Method
Test Driven Development
SAFe
Agile Israel
Agile India
Agile Product Ownership
Agile Contracts Best Practices
Jira
Managing Projects
LPM
Agile Exercises
Pomodoro Technique
Releases Using Lean
Scrum Master
Risk-aware Product Development
PI Objectives
Jira Plans
Rovo
POPM
Lean Agile
Scrum Master Role
AI Artificial Intelligence
Tips
IT Operations
Scrum
Agile Games
Lean Agile Leadership
Continuous Deployment
Perfection Game
Nexus and Kanban
Atlassian
Kanban 101
Agile Program
Lean Agile Organization
Quality Assurance
ALM Tools
Lean Software Development
Product Ownership
AI
Large Scale Scrum
Lean-Agile Software Development
Sprint Iteration
agileisrael
LAB
Retrospectives
predictability
Sprint Planning
Professional Scrum Master
Risk Management in Kanban
speed at scale
Nexus Integration Team
Software Development
What Is Kanban
RSA
Managing Risk on Agile Projects
ROI
Agile Testing Practices
Agile Assembly Architecture
Kaizen Workshop
Implementation of Lean and Agile
Change Management
RTE
NIT
Certified SAFe
transformation
Continuous Improvement
Certification
SAFe DevOps
Process Improvement
Lean and Agile Techniques
Agile Release Planning
Agile Techniques
Covid19
Scrum.org
AgileSparks
Logo
Enable registration in settings - general

Contact Us

Request for additional information and prices

This website uses Cookies to provide a better experience
Shopping cart