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Scaling Agile

Please don’t come to our Implementing SAFe SPC workshops

Seriously, please don’t come.

Don’t come if you’re looking at it as a formality since you already know everything about agile and just need the SPC (SAFe Program Consultant) Certificate.

Don’t come if you’re looking for the cheapest way to get your SPC so that you can add it to your resume.

Don’t come if you don’t know anything about agile and believe the SPC is your silver bullet to becoming an agile coach at the enterprise level.

Don’t come if you’re looking for the certificate rubber stamp.

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Agile Marketing

Do you NEED to Scale Agile Marketing? (Scaled Agile Marketing Series – Part 3)

In earlier posts in our Scaled Agile Marketing, we looked at whether you even need Agile Marketing and then what typically triggers a serious discussion about Agile Marketing. In this post, we move to the next step – figuring out if you need Scaled Agile Marketing.

So – Do you need Scaled Agile Marketing? 

Scaling isn’t just a function of the number of people in the marketing organization. It’s more a function of how many marketers need to work together as part of one customer journey/experience.

Let’s look at an example. In the diagram below you can see a typical marketing organization that would possibly have a need for some scaling approach. They have agile teams that cross-cut the different marketing functions – focusing on delivering marketing value/impact for a specific product/customer journey rather than focusing on a specific marketing function/task.

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