when it comes to how to practice SAFe as well as how to implement it, we prefer to consider it a very useful but flexible/incomplete structure that requires well-trained and experienced practitioners to successfully apply, and that’s a key design principle for our Implementing SAFe workshops where we train future SPCs
Scaling Agile Marketing With SAFe – Overview
More and more Marketing organizations are realizing today that they need to be faster, more flexible/responsive, and more collaborative, in order to have a real impact on the business they’re supporting. More and more CMOs are looking at Agile Marketing as the way to modernize their organization.
Inspired by Agile Development, Agile Marketing describes a mindset of continuous learning and validation, customer-focused collaboration across functional silos, adaptive and iterative campaigns, and more responsive/continuous planning. Similar to development organizations, Agile Marketing teams use techniques such as Scrum to work in an iterative cadence, and such as Kanban to visualize and improve the flow of work.
TL;DR – Looking for SAFe exam questions? Sorry, move along, nothing for you here… If otoh you’re looking for some tips on how to properly study for the exam that seems to have worked for dozens of my students for the SPC exam and other SAFe exams, hang around….
I’ve recently been teaching quite a bit of Implementing SAFe classes. Students are always interested in some tips and tricks on how to prepare for the SPC certification exam, especially since it’s a non-trivial exam even if you attend a class with trainers that know what they’re doing and if you listen and participate throughout. The vast majority of my students pass the exam, but it doesn’t hurt to know how to study.
In this article we will try to define the approach known as “Agile Marketing” – The application of ideas from the world of “Lean/Agile Software Development” to the world of marketing with the aim of achieving marketing agility.
What ISN’T Agile Marketing
First, a couple of clarifications and myth-busting. Agile Marketing isn’t reactive marketing. Agile Marketing isn’t about how you react in a Marketing/PR crisis (ask United about those) or real-time opportunity (you can ask Oreo about those). I don’t mean that you can not/shouldn’t deal with those when you’re doing Agile Marketing, but it isn’t what Agile Marketing is about.
These days, it seems that scaling Agile is all the rage. But while Agile might be the most efficient way to get a product to
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