Agile Mindset
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Agile Mindset
The Danger of Small Batches Addiction
When we talk about the benefits of working with small batches we talk about risk reduction, about improving flow, and getting quick feedback.
I call these reasons “scientific”.
I believe that the main reason for working in small batches is getting things done. The value of getting things done is mainly a moralistic one. It is good to get things done – it does good to your soul.
This leads us to the dark side of working in small batches – The Addiction.
Insights
Forward Looking Kanban Board
The Kanban method is built around improving the flow of product development. It works very well when you work according to priority. It also works well when some items have schedule constraints. When many items have schedule constraints this becomes an issue.
The Motive
I was having a discussion with one of my clients and they raised the issue that what was going on wasn’t clear. Immediately I thought of setting up a Kanban board. However, when we started to do that it became clear that the main issue is how to commit to clients about deliveries.
Agile Marketing
The Scaled Agile Marketing Series
Introduction to the Scaled Agile Marketing Series
More and more Marketing organizations realize they need to be faster, more flexible/responsive, and more collaborative to have a real impact on the business they’re supporting. More and more marketing leaders believe Agile Marketing is how to modernize their organization. Scaled Agile Marketing talks about applying Agile Marketing principles beyond one team and beyond the green fields of the unicorn internet company – in larger marketing organizations that face barriers like marketing to businesses rather than consumers and working not just in the online/digital realm but also the physical world.
Agile Marketing
Scaled Agile Marketing Flow with Kanban
In the previous article, I mapped out the essentials of applying SAFe™ (The Scaled Agile Framework) to a marketing context and ended with a cliffhanger. As you can guess from the title of this article, what I feel is missing from the list of essential SAFe elements is Flow and Kanban, which IS an important part of SAFe. In this article, I will focus on the key Flow/Kanban elements that are essential to succeeding with Agile Marketing at scale in my view. These elements don’t have to be implemented as part of SAFe by the way. Some organizations implement them on their own.
What do we mean when we say effective marketing flow
Agile Marketing
Scaled Agile Marketing using SAFe – The Essentials
Focusing on SAFe™
In the previous article in the Scaled Agile Marketing series, I provided an overview of how Scaled Agile Marketing looks like. This time around I want to provide some more details on one of the approaches I mentioned for implementing Scaled Agile Marketing – the Scaled Agile Framework (SAFe™).
Why SAFe? First of all, it is the most popular scaling approach these days and so many marketers will find themselves in organizations where SAFe is actually used in IT/Technology and the option of using it in Marketing as well will come up. As a result of that, it is also the scaling framework I’ve actually had a chance to use in a marketing context with good results.
Agile Marketing
Scaled Agile Marketing – An Overview
What does Scaled Agile Marketing mean?
So, assuming you’re thinking Agile Marketing can help you with some of your marketing challenges and there’s a good opportunity to do something about it right now, and there are some reasons you think you need to consider some scaling aspects, let’s try to see what scaled agile marketing looks like.
Agile Tools
Scrum Board Setup Tips and Tricks
I’d like to share with you some tips and tricks of setting a scrum board I usually share with my clients. The bottom line is that too many tools have too many features that support old ways of thinking. Let’s look at the various items one by one
Agile Tools
Seeing The Big Picture With Scrum
A common phenomenon happening in organizations implementing scrum is that something is missing – the big picture. People are saying “We used to have High-Level Designs – where are they?”, “We used to have an architecture before developing – where is it?”. The answer will usually be that as we are working with small batches we need to focus on what’s immediately coming up and so other things are getting neglected.
But this is a confusion. Nothing should be neglected. For sure we cannot neglect long-term thinking and planning.
Agile Marketing
Defining Agile Marketing
In this article we will try to define the approach known as “Agile Marketing” – The application of ideas from the world of “Lean/Agile Software Development” to the world of marketing with the aim of achieving marketing agility.
What ISN’T Agile Marketing
First, a couple of clarifications and myth-busting. Agile Marketing isn’t reactive marketing. Agile Marketing isn’t about how you react in a Marketing/PR crisis (ask United about those) or real-time opportunity (you can ask Oreo about those). I don’t mean that you can not/shouldn’t deal with those when you’re doing Agile Marketing, but it isn’t what Agile Marketing is about.
