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Agile Marketing

Scaled Agile Marketing using SAFe – The Essentials

Focusing on SAFe™

In the previous article in the Scaled Agile Marketing series, I provided an overview of how Scaled Agile Marketing looks like. This time around I want to provide some more details on one of the approaches I mentioned for implementing Scaled Agile Marketing – the Scaled Agile Framework (SAFe™).

Why SAFe? First of all, it is the most popular scaling approach these days and so many marketers will find themselves in organizations where SAFe is actually used in IT/Technology and the option of using it in Marketing as well will come up. As a result of that, it is also the scaling framework I’ve actually had a chance to use in a marketing context with good results.

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