Agile Marketing
Choosing your Agile Marketing Tool
Tools for Agile Marketing seem to be a hot topic in the various Agile Marketing communities. The Marketing Agility Podcast is talking to some tool vendors and people started to discuss it on the Agile Marketing Facebook Group as well.
For co-located marketing teams the best approach would probably be to start without an electronic tool and just use a physical board/wall with sticky notes at least until they get the hang of it and learn what they really need. Many marketing teams are distributed and therefore don’t have this luxury. While moving to a co-located setup is definitely a recommended option it isn’t always realistic… So those teams do need to have some electronic tool to support their move to agile marketing.
